A second generation fashion junkie, and as all little girls did,. I, Jennifer Naeger,would watch my mom get dressed for an event or “date night” and I would think, “ When I grow up, I wanna look like that..soft, yet sexy, and stylish!” At an early age they took me to travel with them for stones in Asia, and then I was hooked. My interest abruptly went from Microbiology to MACRO FASHION.
A science geek at heart, I love that everything is always changing. Science is dynamic and so is fashion. Style and Trend, also as in science requires a lot of research. Each season we spend hours upon hours pouring over runway shows worldwide, street trends and color palettes, and then the most important.. “how will this translate to “us.”….me, you…the real audience.
The bulk of our audience may never be featured on “who wore it best” or walk the red carpet, but envisions our jewelry with their fave jeans and white tee, or those outfits that are still amortorizing in our closet and need a fresh update.